Tips from the Top®: Small Business Tips From Business Owners For Business Owners
The Dilemma of the Black Dot
A professor gave his students a test. He handed out the exams with the text facing down. When the students turned their papers over, there were no questions; just a black dot in the center of the sheet of paper.
The professor’s only instructions were, "I want you to write about what you see there." Once the students were finished, he collected all of the exams and started reading them out loud in front of all of the students. Each of them, without exception, described the black dot, trying to explain it or its position in the center of the sheet…
There’s an App for That
Relationships are everything but let’s face it – technology is crucial in our world today. Here are a few applications you can use to help relationships and streamline your activities…Read more
Send Simpler Emails for Success
Since we are all bombarded with email, getting through the clutter is difficult. One of the things we have found is that in order to get emails read, we need to send emails that they want to read. If emails have a lot of banners and design pieces to them, everyone knows these emails are marketing emails and they are more likely to not read them.
Sending short emails with three bullets about their pain points gets them read. We developed a series of 24 emails that will help get our prospect by not taking a lot of time to read while allowing them to think about the message. These emails have generated over $168,000 in recurring revenue.
Everyone Can Make Things Happen
"Why is it that things only happen if I follow up, and don’t happen if I don’t?"
In my business I use a very visible way of seeing progress made, but it’s also very visible for everyone else to see what they are responsible for.
It’s simple: We use Post-It Notes, with the task / action / ownership and deadline, on a suitable space of wall annotated with To-Do (and various process stages) and Done. Each person moves the Post-It once they have done their part, and then it’s easy to see where any blockages are and who they sit with.
There are technology equivalents that can do this, but for me the power is in the fact that everyone can see it at a glance.
Develop a Plan to Manage a New Employee
I am a high-I (DISC) and am training a high-C who learns by seeing while I tend to be verbal in my communications. My board suggested I dictate into an app that creates a text or email from my spoken words. I followed a suggestion of describing a document that we can use to manage onboarding and ongoing performance. The employee loved that I allowed her to put that structure together and not only did she get it done more easily and quickly than I could, she owns it!
Crowdfunding for Finance
One of the ways we suggest our clients get funding is through a mechanism called Crowdfunding, which is the practice of funding a project or venture by raising monetary contributions from a large number of people. Today crowdfunding is often performed through internet-mediated registries, but the concept can also be executed through mail-order subscriptions, benefit events, and other methods. Crowdfunding is a form of alternative finance, which has emerged outside of the traditional financial system.
The crowdfunding model is based on three people:
- the project initiator who proposes the idea and/or project to be funded;
- individuals or groups who support the idea; and
- a moderating organization (the "platform") that brings the parties together to launch the idea.
If you want to start a new product line or company, don’t forget to explore this option.