Marketing to the Emotional Brain

One of the things we have learned is that our company’s marketing message should connect with the prospect’s emotional brain rather than the logical brain. There is a wonderful book about this called "Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain," which talks about making sure that you have connected with the emotional brain, which is where decisions are generally made.

As the book’s description states, "Once you know how the decision-making part of the brain works, you’ll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others."